Lucio Furlani is the founder of Crescendo – Growth by Design, a boutique advisory and consulting firm on business growth, digital transformation and go-to-market optimization.
Crescendo serves global customers in the high tech, B2B markets.
Until the end of 2018, Lucio worked for Hewlett Packard, where in 20+ years of service he covered a variety of roles in strategy, business, marketing and sales covering all geographies: Europe, Middle East and Africa, Asia Pacific and Japan and Worldwide.
In his last assignment for Hewlett Packard Enterprise, Lucio was the CMO for Europe, the Middle East and Africa. In this role, he drove the execution of the complete marketing mix across all B2B segments, from large enterprise to SMB, supporting both the direct and channel go-to-market motions.
Prior to joining HP, Lucio started his career as a software engineer in Honeywell Information Systems to then become Project Manager and Business Development Manager for South Europe.
Lucio holds an electronic engineering degree from the Polytechnic in Milan, Italy and an MBA degree from Bocconi University, Milan.
He lives with his wife and family in Milan, Italy.