PROJECTS
PROJECT 1
First and foremost, the client was lacking a growth and sales focus: pipeline creation and management was inefficient and ineffective, targeting and scouting of new opportunities was not leveraging analytics and deal pursuit did not have sufficient discipline... read more in the PDF
PROJECT 2
This company was missing the digital revolution... digital was seen as tactical and centred around media buy optimization only (e.g. digital measurement was only looking at % of budget spent, not on outcomes).
Team and management had strong understanding and experience in traditional MKTG, but with no digital expertise... read more in the PDF
PROJECT 3
Margins have been eroding for the last few years and the customer needed a strategy to increase profitability. The company tended to sell building blocks (capabilities), as opposed to business outcomes, which was not only less effective, but it also commoditized the offering and limited the margin... read more in the PDF